The Brilliance of Change

TecFX  April 12, 2020  0 Comments 

The Coronavirus has ushered in something most are not ready for. Most have not even pondered what could happen during a time like this. A pandemic can have a profound effect on life as you know it.

In this case almost every aspect of your life has been effected. You can't hug your sister that live around the corner. You have to wait on line to get into food stores. In some places you can't even go to the park. Indeed, life has changed.

If you own a business, you may have to rethink how you engage existing customers. Just as important, businesses will have to create completely new marketing programs to gain new customers. Businesses that relied on foot traffic are going to have a hard time making ends meet in the new world.

Now is the time when they will have to take steps to increase the reach of their digital footprint or even just to develop one in the first place. A lot of businesses have been neglecting their online presence to the point that they shouldn't even say they have one. In some cases, that is far worse than not having one. Why? Because people have visited and determined they do not have to go back. It is also harder to get those people to return because they already have a frame of reference.

The brilliance of change is change itself. Change can make you fall or it can help you fly. All management has to do is make a decision (consciously or subconsciously) about which direction they want to go. Some business leaders do not realize the road they are on is headed toward a cliff. This is when you need people around you that are unafraid to tell the emperor he is missing his clothes. In business, you can accept change or you can fight it. Which one do you think is going to allow your business to flourish. The business that can quickly adapt is, most likely, going to be the most successful. Companies that fight change are most likely going to fail.

Take a step out of the box. Call people that may know more than you and your team. Reach out, explore, research the different ideas. Pay close attention to what your competition is doing. Most importantly, determine if your market is ripe for disruption or susceptible to a new player capturing significant market share.

If the answer is yes, then ask yourself and your team how it could be done. Remove your company from the equation and answer the question as if you had budget and the right team members (internal and external) to whatever it was off. It is ok to not know how to change. Asking for help is smart and is not a sign of weakness. Instead, it is the exact opposite, it is a sign of strength.

What would be the message that new company would have to deliver to steal customers from the incumbents? How would they deliver that message? Is it the same message as your company, but in packaging that more slick? After then you have to start thinking about how you can move in that direction. Step one is stepping up your website to better reflect your message. Step 2 is creating or recreating your social media presence. Gaining feedback from existing customers secretly the most important thing you can do.

Take the time to review and reflect upon where you and your business are now. Then envision where you would like your business to be in the future. Start to design a plan of action to make that a reality. Embrace change not because change itself is brilliant, but because of the brilliance that might come because of it!