Why Do People want to Stop Using Amazon?

Eddie Johnson  October 21  0 Comments 

https://rebelreach.blob.core.windows.net/3862/49786_img.pngI recently read an article where someone was describing how to cut ties with Amazon. Yes, you read that correctly. Amazon? Think about it. It's actually a very real trend. People are becoming more dependent upon them for almost everything. From books to electronics to cars and even real estate. You can find practically anything you want on their website.

 

The article I read didn't really go into the why. They only touched on the hits it has taken to its reputation as of late. Mostly, it spoke about how you can ween yourself off of your dependence on their services. I want to take the time in this article to speak about the real reason why people are moving to alternative services.

 

The convenience of using Amazon's many services comes at a higher price than people thought. People waking up to that fact are getting scared. The company knows more about you than your mother. Let that sink in a little. They know what products you are interested in. They know when you need to replace your consumables. They know when you went on vacation. What time you go to work in the morning. Heck! They even know how often you bathe.

 

Those are some of the easy things to point out to you. There is a lot more data they capture about you. Given the services they offer, they know things about what you do both online and offline. All of the information they have on you creates an image of yourself that you would recognize, but almost not even realize is everything you do.

 

If you are on a social network like Twitter, Facebook, etc., they have ways to retrieve your data and even remove it that are somewhat easy to do. With the vast capabilities of Amazon you would think they have something like that. Well, rest assured, they don't! You can easily get to some of the data they have on you, but there is no easy way to retrieve all of it.

 

Here is what will really blow your mind: the data they have is not really the issue at hand. What I am pointing out is what they do with your data, the analysis. By analyzing your data both alone and in the aggregate with others' tells them even more about you and people like you.

 

Think of having a bucket of water and then being able to identify each molecule in that bucket. It is that level of detail analysis they are doing. How else do you think they are able to tease you with last minute ads that are even more tantalizing then the candy at the checkout register when you are actually at a store?

 

This is because they own more services you have come to rely on than you think. Some of those services do not bare the Amazon name, which can really throw you off. Keep in mind this is not a complete list, but includes outright purchases and some investments. I am also not going to delve into alternatives since it is easy enough for you to find them on your own (read as I may decide to tackle that  in a later article).

 

Crazy, right! You never really think about just how far they have their hooks into you until you review what services you are using. How often do you do that? That's right, never! You just use things as you need them. Something else that hits you is just how much you do online.

 

Now, take a step back and think about all of that data. Really give thought to all of the information they can get from analyzing that data. Then how they use that knowledge to market even more products and services to you. Something to really ponder is how much less information you give out when you walk into a brick and mortar establishment. All they get is your credit card information.

 

If you want to purchase something online, they get your address, phone, credit card and more. Amazon just takes that to the nth degree! Now you know why people are looking to bounce from Amazon or at least trying to.

  1. Amazon.com
  2. Audible.com
  3. Amazon Music Unlimited
  4. Amazon Fresh
  5. Amazon Home Services
  6. Prime Video
  7. Prime Now
  8. Wine.com
  9. Whole Foods
  10. Alexa
  11. Twitch
  12. Fire TV
  13. Kindle
  14. GoodReads
  15. Zappos
  16. Songza
  17. LivingSocial
  18. IMDB
  19. Washington Post
  20. Woot
  21. Quidsi (diapers.com, Soap.com and BeautyBar.com)

 

Crazy, right! You never really think about just how far they have their hooks into you until you review what services you are using. How often do you do that? That's right, never! You just use things as you need them. Something else that hits you is just how much you do online.

 

Now, take a step back and think about all of that data. Really give thought to all of the information they can get from analyzing that data. Then how they use that knowledge to market even more products and services to you. Something to really ponder is how much less information you give out when you walk into a brick and mortar establishment. All they get is your credit card information.

 

If you want to purchase something online, they get your address, phone, credit card and more. Amazon just takes that to the nth degree! Now you know why people are looking to bounce from Amazon or at least trying to.